Source Material: Film & TV Producing Insights

Source Material: Film & TV Producing Insights

THE MOVIEGOING CRISIS

Can Theatrical Windows Save Cinema?

Apr 15, 2025
∙ Paid

CinemaCon 2025 in Las Vegas felt different this year. Beneath the flashy sizzle reels and celebrity appearances, there was an unmistakable current of anxiety. Studio heads and theater owners were discussing one central question: how do we get people back into movie theaters?

Theatrical attendance remains about 20% below pre-pandemic levels. While some bl…

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